The Stereotipo Latino Lifestyle Report is designed to enable educated decision making with regards to Brand Strategy and Product Development as it relates to the US-Hispanic consumer.
Our quarterly report covers an array of topics including specific requests for information from our clients. Our three main areas of focus are Apparel, Footwear and Health & Beauty products.
Core topics included in each report are:
Teen spending: How much, what it is spent on, favorite destinations.
Favorite retail stores: includes a ranking of 10 retailers.
Reasons for selecting retailer, beliefs and attitudes about
retailers and brands.
Best and Worst advertisements.
On line shopping experiences and dollars spent.
Additional topics will vary depending on client requests and market trends.
Topics of interest might include:
How much is too much to spend on jeans?
Describe your ideal apparel retailer: products, prices, service.
Skin tones and Cosmetics companies. Which companies are getting it?
Each report contains information gathered from 3+ informal focus groups, in-person interviews with 100+ teens, informal "on the spot" interviews in shopping malls and in depth discussions with the Stereotipo Hispanic Hipsters™. Questions are posed in a creative manner to encourage maximum thought and input from participants.
Reports include information and analysis from focus groups, core rankings, interview outcomes, recommendations for action, photos, video clips and much more. Each report additionally includes a section on hot products in the Latino teen community.